Practical experience between Spain and Japan
Japopedia was set up to help businesses and professionals gain a better understanding of how the Japanese market works, by providing practical information, local context and tools designed to help them make better decisions.
Sergio Nespral
Specialist in trade, promotion and internationalisation Spain–Japan, with over 10 years’ experience in the field.
He brings to Japopedia the practical insight of someone who has helped Spanish companies to understand the rules of the Japanese market, identify opportunities and operate with greater confidence in a different business environment.
Areas of expertise
Entry into the Japanese market
Market analysis, defining the market entry strategy, identifying distribution channels and providing support during the initial stages in Japan.
Internationalisation
Support for Spanish companies in their expansion, market positioning and business development in Japan.
Technology and Applied AI
Development of digital tools and AI-based solutions to facilitate analysis, research and business decision-making.
Business Intelligence
Interpreting the local context, identifying key stakeholders and translating information into practical decisions.
Japopedia
Japopedia is a starting point for Spanish companies considering expanding into Japan: a platform designed to help them arrive better prepared, understand how the Japanese business ecosystem really works, and bridge the gap between information and action.
