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Business partners in Japan

Recommended partners for your product

Add your product to the app and our AI assistant will scan the profiles of Japanese importers, distributors and shops in the directory to tell you who to contact first, why, and what to check before getting in touch with them.

  • A recommendation for each product
  • Taking into account the channels you want to reach
  • How to introduce yourself to each company

Explore the app for free View plans

縁

That’s what a recommendation looks like

A real-life example, summarised, with directory entries, just so you can see what it’s like.
Product: «Rioja Crianza red wine, €8–10 at source», for the hospitality industry and specialist shops.

L
Luc CorporationImporter · Throughout Japan
High-cut lace

It imports and distributes premium wines from Akasaka (Tokyo), selling to restaurants, specialist shops and online.

To be confirmed: Their range is premium: make sure your price is right.

S
CelestaImporter · Kanto
High-cut lace

It imports wine directly from Nakano (Tokyo) and sells it to restaurants and specialist shops.

To be confirmed: Which countries does it import from? The fact sheet doesn’t say.

C
Cordon VertImporter and distributor
Medium fit

It imports and distributes wines, spirits and food, primarily to large retailers and specialist shops, offering a standard range of products.

To be confirmed: whether they work in the catering industry and in which areas: their profile does not specify this.

How to apply to Luc Corporation

Why them: They import premium wines and sell them to restaurants, specialist shops and online – the very channels you’re looking for.

Where does your Rioja fit in: as an aged red wine for your restaurant wine list. It is a premium range: promote it on the basis of quality and origin, not price.

Before you write, have a look at their website

If they already stock Spanish wines in their catalogue: if they do, explain how your Rioja differs; if not, present it as a new addition to their wine list.

Which restaurants and shops they sell to, and at what price: this will tell you whether your Crianza fits into their range or whether it would be better to suggest another wine.

Example from 1 October 2026, based on the profiles available at that time. The recommendations are updated as the directory grows. With the free account, you can see the first recommendation; with Ōdana, you can see them all, along with a full profile of each company and guidance on how to approach each one.

How it works

  1. 一

    Add your product

    Your HS code and, if you like, the sectors you wish to target: mass retail, the hospitality sector, industry, projects… First of all, we’ll let you know how many partners we can recommend to you.

  2. 二

    Welcome your members

    Those that best fit – from the first to the last – with each person’s reasons and what needs to be confirmed.

  3. 三

    Prepare the contact

    Keep your list to hand, keep track of where each company is at, and prepare how you’ll introduce yourself: why you’re writing to them, where your product fits into their range, and what to look for on their website before you write.

Why you can trust us

Real companies

Each member has their own entry in the directory and, where available, their official registration number in Japan, with a link so you can check it.

Just what it says on the label

Each proposal is explained based on the information provided in that company’s profile. Any details not clarified in the profile (product range, channels, volumes) are marked as subject to confirmation.

It’s up to you to get in touch

We’ll provide you with the recommendation, explain the reasoning behind it, and give you a draft in Japanese for you to check before sending. No one writes on your behalf.

What we don’t do: We do not negotiate on your behalf, nor do we guarantee a response. We recommend companies from the directory, which our team updates every week.

Plans

Shōnin

Try out the app with your product before you pay

Free

No card. It is activated once you have verified your email address.

  • 1 product, with its requirements specification for Japan
  • Your product’s market: exports, competitors and average price
  • The arrival price calculator
  • 1 recommended partner for your product
  • Up-to-date reports and notifications when something changes
  • Questions for the Assistant
  • All the recommended partners, their full profiles and how to introduce yourself to each one
Explore the app for free

Tegata

A product enquiry, no subscription required: to find out about a new product or for your customers

from 50 €/dossier

VAT-free · Pay-as-you-go · Credits for 12 months

  • Can you enter Japan? A clear answer, with the essentials
  • Requirements, official tariff and estimated arrival price
  • Market, prospective partners and trade fairs for the year
  • As a PDF, to be submitted to the company that requires it
  • 5 people on the account, sharing the credits
View prices for the folders

Ōdana

Japan, under scrutiny: regulations before they are passed, your market and what’s missing from your product – first and foremost

1.000 €/year

Excl. VAT · €83.33/month · 2 months free
Month by month: €100 per month, no minimum contract period, same as before

  • Up to 10 products, each with its own requirements report, which is always up to date
  • Alerts when there are changes in Japan: health-related suspensions and border rejections
  • Japan’s draft regulations, prior to their adoption, with a deadline for comments
  • Market updates: Spain’s position, competitors and prices
  • Recommended partners with full profiles and how to introduce yourself to each one; the list is growing alongside the directory
  • Questions for the Assistant about your products
  • The market for each product and the landing price calculator
  • Every Monday, the Regulatory Radar: what you need to keep an eye on this week
  • What’s missing from your product, first of all: a revised foundation and partners within 10 working days (as part of the monthly plan, from the fourth month onwards)
  • 2 people included (additional people: €300 per year each)
Voting for the Annual ŌdanaChoose the monthly Ōdana

Compare plans and see what each one includes →

Notice. The recommendations suggest companies based on the public information contained in the directory. Please check the details of each company before entering into any commercial agreement.

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Today in Japan: Cold Dew kanro · cold dew

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